The site takes bitcoin addresses and ePay unser names and credits them with bitcoin. Yes it appears ad revenue pay for the faucet. Also some investment in steem with interest paying the faucet too. Maybe virtashare will get a chance to respond too. Just thought I would explain some.
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Hi, the ad revenue earns bitcoin, I will then exchange this for STEEM or SBD and transfer it to my steemit savings account. Then use the faucet revenue to grow the investment. When the interest pays out on the STEEM/SBD savings account I will exchange this for bitcoin to top up the faucet.
Thanks for the comments much appreciated!