I agree with you. Netflix has the advantage of being the biggest name in this arena. With such a high penetration rate, at least in the US, it is doubtful that they will be severely hurt by the price increase. Many of their original programming enables them to maintain this stronghold.
What I find amazing is a Netflix button is on many remote controls. This gives them a huge advantage. Not only is it easy access, it is free advertising each time someone picks up the remote.
I agree with everything you just said. I love hitting that button on my remote and having the app pop right up. Beats turning on my dusty old Xbox :) Thanks for stopping by!