The thing is that I still don´t see $100 Million being wisely invested into the token. For me it seems like it´ll more be of internal use on the Kik Messenger Platform itself and who knows whether users will actually care about it that much. It´s still a messenger app and for everything else people are using different services. To sum it up I just don´t see why that amount of money would be necessary. IMO it´s a nice option for Kik to get some extra marketing funds and ICO Investors won´t benefit from that...