Pro: the company reached a unicorn valuation of $1B 2 years ago so an investment of $100M crypto doesn't seem far fetched

Con: they only have half-baked ideas of what they might do with the coin. As a result, the ICO participants only got weak promises in exchange for their funds ... no company ownership ... no practical usage of the token ... no real chance to become a top crypto currency

Summary: I wouldn't touch it