I agree with @sndbox opinion and would go even further. One main consequence of decentralization is indeed, that customers and citizens are more empowered due to their condensation trail they are leaving when using digital or online services.
Valuing this data (owned by customers) consciously would mean, that data (personal usage and user data) is being equally assessed together with real assets.
With current financial markets still dominating the matching of financing demands and funds - at least for B2B - in FIAT currencies and considering established valuation methods, new incumbents can fill a gap: unleashing new business models, where customers can pay with their Data Wallet.
I am currently exploring some ideas in urban environment, where citizens might not be directly rewarded for monetizing their data, but serviced with higher quality infrastructure assets instead.