Jordan Peterson is made especially for political stories. His reactionary politics and reactionary talents as public speakers merge into being highly suited to YouTube and the media, where conservative video destroys the weak liberals routinely become viral. Peterson's complaint about political identity and political correctness is a matter of conservative standards.
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It's clear that you haven't looked deep enough if you only seen the viral video. You are aware of that he has hour long videos discussing dominance hierarchies and other important cool stuff? He is laying out arguments in excellent hour longer form. And all you can take away is some random viral video someone recorded? Please.