Box Office: 'Avengers: Infinity War' To Record $106M Friday

in #news7 years ago

avengers-infinitywar-onesheet-785x505-860x450_c.png

It will not have much in the way of "big" competition until Deadpool 2 in three weeks. But this is just the beginning of a new Twilight Saga sequel as opposed to even a more frontloaded MCU flick. Most of the signs point to a "normal" top-tier MCU multiplier. Yes, we can still look at a 2.5x weekend multiplier, with almost every MCU flick (even Iron Man 3, which everyone now likes to put on the bag) Avengers: Age of Ultron ($ 191 million from an $ 84m Friday) and Captain America: Civil War ($ 179m / $ 75m).

Yes, that would be a $ 265 million debut weekend, even above the inflation-adjusted $ 262m launch for The Force Awakens. Infinity War has an A CinemaScore rating and a deluge of most positive media coverage. Heck, if it plays like the last two MCU team-ups, we're still looking at a Fri-Sun debut of $ 241- $ 253m, which would just be over $ / $ 248m launch of Star Wars 7. There is no Even a Harry Potter and the Deathly Hallows part II-ish multiplier ($ 169 million after $ 91m opening day) gives Avengers a $ 197m opening weekend.

Avengers-_Infinity-_War-ftr.jpg

As long as we've become accustomed to these MCU openings over the last six years, it really is a remarkable feat of top-tier consistency. Thor: Ragnarok earned $ 315 million domestic / $ 853m worldwide last November and we all are essentially shrugged. This was partially fueled by a somewhat misleading "it all ends here" marketing campaign, and that could cause (very minor) problems down the line, but folks still showed up and often liked what they saw. I do not think Avengers 4 has to deal with a Matrix Revolutions level, or maybe even a Mockingjay part 2 downturn.

hero_Infinity-War-2018.jpg

I'll go into the world's opening weekend record (Fate of the Furious $ 542 million launch) when those numbers come in, although it has $ 284.5m worldwide so far. We can talk about the long-term domestic play when we see how the frontloaded the "everyone vs. Thanos' flick turns out to be. But Avengers: The Infinity War has crushed the competition (save for Black Panther, which rose from 4% to last Friday) and snagged (by far) the largest "pure Friday" gross of all time. So, yes, this is a monster triumph and one hell of a start to the 2018 summer movie season.

Sort:  

Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:
https://www.forbes.com/sites/scottmendelson/2018/04/28/box-office-avengers-infinity-war-superhero-fatigues-to-record-106m-friday/

Congratulations @liveitsrukhsnda! You have completed some achievement on Steemit and have been rewarded with new badge(s) :

You got a First Reply

Click on any badge to view your own Board of Honor on SteemitBoard.

To support your work, I also upvoted your post!
For more information about SteemitBoard, click here

If you no longer want to receive notifications, reply to this comment with the word STOP

Upvote this notification to help all Steemit users. Learn why here!

Congratulations @liveitsrukhsnda! You received a personal award!

Happy Birthday! - You are on the Steem blockchain for 1 year!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Do not miss the last post from @steemitboard:

Are you a DrugWars early adopter? Benvenuto in famiglia!
Vote for @Steemitboard as a witness to get one more award and increased upvotes!

Congratulations @liveitsrukhsnda! You received a personal award!

Happy Steem Birthday! - You are on the Steem blockchain for 2 years!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Vote for @Steemitboard as a witness to get one more award and increased upvotes!