Its nice move.. www.alibaba.com used to do same.. Earlier they were not having Escrow and then later they introduced Escrow due to scams...
B2B (business to business) is a good demand worldwide and i am willing to see Steemit entering into it. ☺
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Let's hope we get the fine tuning just right to see this grow into something massive :)
Indeed! Traffic is the main thing required and Steemit is already getting that.. ☺