I think it will be more than just game tokens trading on Kik. They could build out the Kik platform into a major online trading hub and retail platform. Weibo is already heading that way. I'm not investing in this platform but I think it has potential.
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Thing is it´s a messenger platform. I wouldn´t do anything else with it than using it exactly for that purpose. For everything else I got other services, which are specialized in the those fields.