So here's the thing: they are actually based out of Vancouver here. I've reached out to them in the hopes I can chat a bit more with them about offering the ATMs in more locations, and not just the OTC service that they offer for bigger spends worldwide.
I'd love to know if it is legality, infrastructure prep, or that it's in the works for new virtual ATMs, in the US especially, and I'd love to hear that and other ideas from the Netcoins team. We'll see if they want to chat!