The Crypto of the future will be more about attention than the money

If you look at the big social media platforms of our time; Facebook, twitter, YouTube, etc -- they all do one thing very well, and that is hold our attention.

Time is the most valuable asset we hold as people of the free world.

You should absolutely use your time in the best ways possible. Hopefully a combination of work, play, and learning.

That being said it is the goal of absolutely everything on the Internet to keep bums on seats and scrolling through feeds. If you look at what Elon has been doing with x he has been rewarding raw interest and burying farming.

There's a reason for that, because not everyone on social media wants to be an influencer; many just want to read interesting articles and engage with fun people. My wife for example only uses Facebook to scroll through her science feeds.

Having influencers that generate interest, rather than mindless clicks are overall healthy for the platform. Users who have a good experience are generally likely to come back.

A healthy platform should have about 1% influencer, to 99% user ratio - that means most people come for the content rather than the money. Bonus if the content inspires them to do their own thing.

This has been the fundamental disconnect between anything in crypto and the web2 world. Sometimes we have become so focused on the finance that we forget people just want to join a community because they want to feel like they belong somewhere.

This is 99% of the online world. People join the internet because they want to connect, learn something new, or just have some outright fun -- whatever that may look like.

That's why millions of people are on web2 and don't make the leap to web3 because it's a different arena. It's financial, and it's the wild west. There's plenty of belonging but it's hard to feel like you belong when the carpet is swept from underneath you.

To onboard the masses we will need a certain layer of safety as well. If you look at old web1, it was like the wild west. Scams ran rampant, and there was no real feeling of general safety amongst users.

It will be hard for people like me, a die hard libertarian to give up the feeling of freedom for a modicum of safety. But we will need to if we want to onboard regular joe and his $100. Regular joe doesn't care about freedom, he only wants to feel safe and have fun.

These are things we will need to compromise on going forward, however I think @agglayer are working on these solutions as we speak, whilst also maintaining our own personal governance. Some exciting things happening that way, that's for sure.

The fundamental questions we should be asking ourselves right now as we get ready to onboarding the masses are -- why do people not already use us?

Why is only 3% of the world here? It's finance! It's a new life. It's financial abundance -- even although it hasn't felt like that in the last few years.

If you can answer these questions then you will win at what's coming in the next few years. An aggressive onboarding of small and medium-sized businesses, followed by the masses, random joe, and your nan.

If they were to start building here, what would they build? You should start building that too.

The people that make their communities exciting, full of options, and interesting rabbit holes to follow down will win at life. The money is in the people and attention and that will be coming to crypto very soon.

Just like when old web1 was a bunch of siloed forums with people talking deep on conspiracy theories, or having fun with sexual innuendo -- which morphed into a massive hub of attention ripe for the picking; web3 will follow a very similar suit.

And it's time for us to get building for attention,

And fast.

I published it here minutes before. We might as well aim for the largest attention we can get: