Social media on Hive has some complexity - the community or community sites can be good for solving this with thematic content. On https://www.politicalhive.org/ for instance a reader can encounter content that will be immediately familiar and accessible to users of legacy social media, without getting bombarded by the mechanics or terminology of Hive.

Ecency is good for this too, with its compelling mobile app. Mobile seems to be the default option for interacting with online content.

!PIMP !PIZZA !SLOTH