Glad that someone thought about it because that's the question everyone get in mind specially in my head when every one says free transaction but still there is 0.001 fees so how it is completely free but the main idea of it would be that to promote it on a level high to the masses for massive adoption and that even 0.001 fees would become high to run the systems :)
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STEEM does not have any FEES. Exchanges have FEES which they CHARGE their CUSTOMERS. With a small transaction REWARD maybe even the exchanges would remove their fee for SBD & STEEM because they would make more money with STEEM that way.