that's an interesting news!

certainly it would be good to know some more details.
may be Ned would even answer this your inquiry and provide more information about this new project.

personally, in my opinion, I think that Steemit needs some more incentives and inspirational promotions, which would enthuse people to engage more into communal activities and attract more new members.

IMO STEEM has value only as long as there is a community which supports it and places value into it, i.e. believes in it!