The problem at hand already rises at semantics; Most "nature-lovers" aren't nature-lovers at all. They like artificiality; A kind of trimmed, romanticised disney version of nature, which has been designed and sold as a product catering to human conceptions of idyllicism, pseudo-purity and naïveté, traits which people have falsely called "Pure" and "Untouched".
When confronted with real nature, they prefer to look away, or rather, blame mankind for it's viciousness. The idea that their dear nature, what they subconsciously see as more pure and good than humanity, is far more vile than our society is anathema to them. It destroys their last imagined "safe spot."
I am very honest about this, nature, at least the term as it is used when people talk about a nature-artificiality dichotomy, is evil. Not evil as in "wilfully malevolent" - nature doesn't have a will - but evil as in cruel, petty, pointless and undesirable.
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STOPYeah, I know exactly what you mean and I totally agree. When speaking of nature, most people think of things like beautiful landscapes or majestic animals. But nature is much more, it doesn't know moral, it's primitive and cruel. In your own words: Nature wants to you be a rapist and murder. And this actually what survival of the fittest is about, not more or less. The strongest, cruelest, most cunning and most egoistic species have the best chance to survive and reproduce.
I wouldn't want to lump egoism in there; Nature is below selfishness/greed. Selfishness/greed make sense; Promoting your germline/genes does not. Selfishness, at least, can lead to great things (someone may want to help others to boost his ego, or wants to live in a world where people are happy because that makes THEM happy. Both of those are selfish.
Not as much a defence of selfishness as pointing out that even human greed is a more "good" thing than primitivism. There is no such thing as the noble savage.