Having promoted as a tab sucks, thats not how advertising is done. Ads aren't placed all by themselves in a place. Nobody would go there. Look at T.V. ads, they come in between shows. Thats how promoted needs to be done.

Rather than a tab, the promoted posts should show up in between posts in your feed, trending, like how other sites do it. It should be 1 promoted post ever 10 regular post. The goal with promoting is to get a bigger audience and that should do that.

The promoted tab is a very steemit thing though, so it can easily be avoided by using another frontend which won't show those posts for those who don't want to see them, so theres one issue. But some people do use promoted so we might as well help burn some steem and drive views their way.