Before citing a restaurant, there are certain factors that one needs to bear in mind. Some of these are:
1. Location. The location where a restaurant is Sited to a great degree determines the quality of the people that will patronize you. Is it in a city, a busy location, a small town, etc. If it Is located in the heart of the city, you can tell that you will have class come eat at your restaurant.
When choosing a location, put parking space into consideration. I mean, no matter how good you cook, if there's no good place for your clients to park their vehicles and drive out with ease, I'm sure they will drive past your restaurant. I've visited a friend very often in the city of Abuja and this was a major challenge to him. He'll tell me, I would have loved us to eat at that restaurant but there's no place for me to park my vehicle.
2. Another factor to be considered is the quality of meals. If success is a goal, quality should not be compromised. How well you do what you do is what will make you stand out. I've been to some restaurants here in Akwanga, Nasarawa state. I'm sorry to say, some of the meals are apologies, a waste of time and money. If not for the situation that warranted it, I would have preferred to cook my own meals than eat out.
Give people quality and tasty meals, I bet you've just won a permanent residence in their hearts. When this is in place, I bet they would want to come back in fact with their friends no matter how expensive the meal may be.
3. Cost of meals. This really is important too for you to achieve long term success. Is it affordable? I mean, nobody wants to spend a fortune before eating a decent meal. Go out there and do a market survey of the average cost of a good meal in a decent restaurant. If you can give quality meals at the same or even a little less cheaper or little higher rate, it might not be a bad start. But remember you have to take cognizance of where you are, is it a town, a city or a rural area.
Those are major factors. Others are good customer service and cleanliness of the environment.
Putting these factors into focus, you're sure to do great and achieve success.