When you take a look at instagram you'd servants whole lot of girls with heavy makeups getting attention and likes and Shares, we may say men do not like girls with makeup but if this is true then the social media will not portray this.
The truth is most men likes flashy women and flashy women are never be flashy without makeup.
Howbeit beauty is determine by the the foresight of the viewer and some men like girls with makeups others probably do not