1. Having an interesting concept
In any business, an interesting concept becomes an added value in the business. No exception in the culinary business. It is precisely in the culinary business that an interesting concept is the main attraction for consumers.
Therefore, before you decide to open a culinary business, you should think about the concept as interesting as possible and try the original concept that is different from most businesses. The concept that makes someone curious and wonder what products are sold, what is unique about the product and what services are offered. Thus you will easily capture consumers.
Maybe it's no stranger to the concept of a culinary business with a "weird" name or an unusual decoration concept. But this is proven to make consumers curious and force consumers to try it. Our society now wants to try something new, they are tired of mediocre culinary. Because having a delicious taste of food is not enough to make loyal customers.
Make consumers memorable with food or service and interesting places so that they will make your dining place a list of locations that they have to visit each month.
2. Determine the Target Market
After you have an interesting concept, the next step is to determine the target market. Indeed the target market in the culinary world is very broad, but if specified more specifically then you will easily determine the next destination. For example if you open a culinary business in a campus area, then your target market is a student. So you can open a restaurant at an affordable price and have facilities that support students to linger at your place.
Determining the target market is important so that you can determine where your business is going and what innovations you must do and what developments are currently popular among your target market.
3. Innovate well
As we have explained above, the fact that our society is currently at a saturation point. So the thing you have to do to be able to compete is to innovate. Do not do or open a business that is exactly the same as someone else's business, maybe if you want to imitate, it's better to take the concept of ATM (Observe, Emulate, Modify).
But if you want to get the "wow" impression, you should innovate and spawn new products that make consumers curious. If you can't innovate and just follow the existing path. Then it will be ensured your business will experience a slowdown, it may be paralyzed in certain periods. To prevent this, start making crazy ideas that make consumers feel a different impression after trying your products and services.