My favourite is called LINE. It was first released in Japan in 2011 and became extremely popular very quickly. They have users all over the world, but it seems to be more popular in Asia. I started using it because everyone here in Thailand makes use of it, I continue using it because of its reliability and huge amount of features and apps that are compatible with it. Give it a go, it's awesome! It's available on nearly all platforms.
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I just looked this up after reading your post. 6 hrs ago, all the major outlets online posted up that they are launching their own cryptocurrency as well due to their massive user growth.
Oh wow! Great find! I just had a look too. Seems it will be called LINK, I will have to keep an eye out for it.