Great subject.
I have been actively promoting Rising Star game and Hive lately on my music networks.
There are many issues here but I will focus on a few.
Visibility or invisibility on web2 platforms.
For examples I have 2k followers on Facebook, but my posts are visible to no more than 10.
Similar is on X, bit better on Instagram.
In a same time if you just blindly post on those networks there is big chance you will attract more bots than real people.
Then we have issues with habbits that are most difficult to break.
Although more and more people complain about Web2 or Spotify, they still use those networks and are unwilling to put in again effort, to learn about and use Web3..
Especially bit older generations that are huge consumers of music, but it took them decade just to dig into Facebook and streaming, who is going to learn about Hive and Blockchain now? :)
Rock On.!
I get how it's hard to wean people off the other platforms. They will go where the audience is, but you give up control. We do need better tools on Hive to share music though.
I just killed off my Twtr account for various reasons. It has turned to shit.
!PIZZA