Create The Interest

In the music industry they tell you to work your markets and build your audience. They tell you to engage with your fans and create excitement. This advice can be applied to any business your trying to get into or used as a template to create value and a following. 

Apply This Knowledge To Crypto

Think of people that created a token or a coin as an artist with an album/mixtape. They want to create awareness of their "coin/album" to promote the 'release date/ICO campaign" and they need people that can provide visibility. Sometimes their complex technology needs "mainstream translation"in order to attract new crypto "investors/fans".

This Is Valuable

With that said, if you outwork everyone and create proof of concept (example) and proof of value by way of data (analytics) .. and constantly deliver on your claims and predictions people will flock to you. Reason being, you can provide what most cant (results) and you can get it down to a science (analytics) which is a solid business plan. Those people get chased. They don't chase people. They attract opportunity.