Many people want to open an online store. This business attracts people seemingly simple. Yes, of course, compared to a regular store, its analogue on the Internet can really be simpler and require less resources. But it does not always work that way, especially for those who are just starting their way as an Internet merchant. Lack of knowledge can lead to the fact that a novice in this business will corny choose the wrong product and with a high probability of "burn out".
What are the qualities of a product sold online?
- Long shelf life. It's simple - the product can not immediately be sold. In the case of food, this can mean big problems. Therefore, it is better not to mess with new products at all. Here you can also include the product that quickly loses in value;
- Lack of many competitors. You do not yet have much experience in promotion. You do not have budgets for a large campaign of contextual or targeting advertising. You do not know how to promote the site through content and key queries. And your competitors, with rare exceptions, know how. And so you need to choose the direction where there will be less competitors or you will have an advantage in front of them;
- Compactness. The Internet store is good because in its case it is not necessary to open retail space and hire staff. In many cases, you do not need to have an office, which is also very convenient. But the goods still need to be stored somewhere. That is why, the more compact this product, the more units you can place in a limited space. And if we do not use warehouses and keep all the houses, then this is especially true;
- Novelty. Do not climb into something that has long been sold by everyone else. The reason is in the same competitive struggle that you have the chance to lose even at the start. Therefore, analyze the market of your city and try to pick up what is not there yet, or there is not enough of it. But do not really extreme and sell very much exotic, which nobody will need. Ideally, you must be a monopolist and have a USP - a unique trade proposal;
- High margin. If you have listened to the top point, it gives you not only a low-competitive environment at least for a while, but also allows you to feel more free in terms of pricing. You can put a good mark-up, and every sale, which is likely to be a little early, will be more effective. In the beginning, it is better to choose a product, with a unit of which you can have at least 1000-2000 rubles, especially with today's low rate of "wooden";
Focus on your region
Of course, there is nothing difficult in sending goods by mail. But transportation in the city will allow you to turn funds much faster. Moreover, in this case you can take money from the client on the spot, which is very convenient, since not everyone agrees to pay in advance without getting a purchase on hand.
Look at the West
Very often, what is now popular in the US or Europe, tomorrow finds popularity in the post-Soviet space. It makes sense to study the western market and analyze the prospects of a popular product there from the buyer of our mentality.
Why not sell something created by yourself?
Many of the newcomers, intending to open an online store, can not decide on the choice of goods. But why should we necessarily bring money to other people's uncles, who produce phones or boilers? After all, one of us loves and knows how to bake, someone understands the pickles and marinades, or makes a great soap. And in general, why sell through the Internet only goods, because with the same success you can sell and services!
Pay attention to digital products
Software, e-books, courses, videos, games and the like. We are surrounded by a lot of digital content, and only part of it is distributed free of charge. You can enter into an agreement with software manufacturers or other digital goods and resell their products. You can even create a similar product yourself. For example - a course on some fashionable topic. Believe me, there are a lot of such topics, but in this case, try to ensure that the course was really useful, even if it is inexpensive.
Digital goods have one weighty advantage - they do not need a warehouse, they do not need to be mailed and take care of their safety. The function of automatically sending such goods to the paying person can be set up on his website and receive a completely passive income.
There is also a shortage, and it is significant. The thing is that our compatriots love freebies. Passion, as love is simple. Therefore, your program or course will soon appear in a free download. However, if you work for a Western audience, then the percentage of pirates will be much smaller.
