Change your 10% subscription modal to either exit intent or a 30-second delay. It dominates the screen before I can even see what your site is about... and you really don't want to offer a discount before someone has a chance to buy at full price.
Also, make sure you optimise the images on your site. This one here is 1.2Mb on its own
Thank you for the commentary, it is very much appreciated. Image size is definitely another issue we have prioritized.