If you are a regular Instagram user, you must have seen stories of people tagging some random "Paytm", "Amazon", "Flipkart" voucher accounts.
Anyways, here's the real story behind all of that.
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These days, many people are making Instagram accounts with names such as #Paytm Voucher, PayTM Deals, Amazon voucher, etc.
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After making such accounts, they put their Insta bio asking people to Follow and Mention them in a story.
But why??
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Well, they guarantee "Free" $50 #Paytm Vouchers to first 10000 people to complete their given steps. (They offer many others things too)
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Ahh, interesting :P
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To win the trust of you guys, they also post some images showing snapshots of Fake messages where users got their vouchers. :P
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Sadly. Many people fall into this trap after seeing such posts.
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Anyways, you share a story tagging them. Many of your friends see your story, get excited and do the same. This starts a big chain of people tagging such account. :p
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These accounts end up with literally 1000s of followers.
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After gaining a certain number of followers, the account owner simply changes their Instagram account name and username. They change it to a good name. They also change their bio and delete their old voucher related posts.
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They have the followers already :P and now their account is clean. They post some good images and get good engagement due to a huge number of followers.
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Next thing??
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They sell the account and make money. :P For your info, Active Instagram accounts sell for really good rates. 10k Follower accounts can easily be sold for at least $20 or more.
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PS: This technique is used for other purposes as well. Many brands buy such accounts. Many fan pages are made using this process.