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By https://bitcointalk.org/index.php?action=profile;u=2230830

Building a brand involves a never ending cycle of promotions. There are many ways to promote something but these days promotions are mainly done through the internet. Every promotion a company makes, whether it’s a video, a contest, or just a picture, will be comprised of content and will also have a URL. This URL will need to reach as many people as possible to make sure the brand’s promotion is successful. Brands compete with other companies for people’s attention and its important for them to get their promotional content in front of as many people as possible.

People generally enjoy content but one type of content most people do not enjoy is content that does promotes products and brands. Advertisements, though, are important. Right now brands have to pay a lot of money to stars and influencers who can bring attention to the brand. MEDIA Protocol can let the brands promote their content without having to rely on brands and influencers and can at the same time possibly make people look forward to brand promotions.

Making People like Ads

Brands have huge budgets for advertisements. They pay millions of dollars to stars to attract people’s attention and thousands of dollars to social media influencers to also attract people’s attention. The stars and influencers are just an intermediary that brings attention and can cost huge amounts of money. MEDIA Protocol instead gives brands a unique
ability to use the huge amounts of money to make people like ads.

Brand promotions involve content and have a URL. MEDIA Protocols can turn promotions’ URL into a Smart URL which the brands can provide huge amounts of MEDIA tokens to. Instead of having to use stars or influencers to attract attention to their promotion, the Smart URL will bring people to promotional content by providing Media tokens for views and engagement. Smart URLs themselves manage the distribution of MEDIA tokens and do not need to be monitored.

If people can start getting paid for ads, they would stop disliking promotional content. It is even possible that people could enjoy promotional content because viewing it would be like a rebate. Most products involve a small production cost and a very high marketing cost. If people can get the marketing part of a product’s price back through MEDIA tokens when viewing or engaging with a Smart URL of a promotional content, they would look forward to ads.