More and more these days, there are stories about companies pulling out of online advertising or making stipulations very strict in order to maximize their profit. While it is still profitable to advertise online, in the next decade, we might see this slowly disappear. With websites like youtube going through the so called adpocolypse, where creators are seeing a fraction of what they used to make on ad revenue, they now rely primarily on donations or other services to earn an income.
So what might end up happening if ad revenue is unable to provide enough of an income for websites to run at a profit? It is very likely website subscription models will become much more common or donation models like what we see with patreon on reddit, being the norm. Both patreon and reddit offer, for a fee, extra content or certain areas you can only access as a subscriber, in order to counter act the lack of advertising space. It has been successful in both instances, because many times people in a community are willing to pay more than needed in order to keep a community going.
Up until this point online advertising has been efficient enough to at least run a website profitably, but another big part is that companies are questioning the effect advertising is really having on their sales. There is no doubt that it spreads brand awareness, but if you advertise primarily online, awareness might not always be worth paying an arm and a leg for.
The key to success in a company's mind is targeting specific people who might actually go and purchase the item, which is why advertising suppliers like google, facebook, ect are scrambling to create more effective algorithms to pair up advertisers and those looking to advertise. Google's biggest market by far is advertising and if that were to die, the company would be hit very hard. Google has been branching out, just like Facebook, because at this point they both realize that there could be a potential future where diversification is necessary to survive.
I dont think that at this moment in time online advertising will completely die, but I do think that if we dont want more intrusive ads or if we want to support creators we enjoy, we should probably not block ads on their sites. For years we have enjoyed all this free content and for now it works, but in the future, it might not be available. Just like television channels seem to be moving towards a pick and choose type subscription model, websites might do the same.
Calaber24p
It's a dynamic innovative information age...Constantly reviewing businesses is the way to stay strong
Great update!!!
exactly, in order for the net giants to stay relevant in another 10 years they might have to start diversifying what they actually do. This is one of the reasons many places started selling data instead of directly advertising to people.
Thanks for sharing. @calaber24p.
It is been a while you have blogged, where have you been hidding?
Ive been busy with life unfortunately. Im trying to get back to posting on the regular.
Ok. Glad to have you back.
Yes apart from the online life, there still the offline life and it is real. I understand.
Social media has a huge impact on us and it's increasing day by day. The form of advertising would be changed. It will have value.
Yes, to survive in this competitive market, diversification is a must because it will give the leverage to face new challenges.
definitely, there will always be a need to diversify as time goes by and markets adjust. We might find out that so many people are selling data that the price falls in the future.
this reminds me of the good old days of google adsense. if this true then I guess there is no need to make blogsite that rely on ads.
I saw you eat your left ball. You should have posted this on here too, that would have been great entertainment.
I have no idea what youre talking about ;)
Omg i switched to mobile from telivision in order to iritate watching ads in TV but in mobile also every where show ads feeling sad ,😿
Now steemit and dTube are here for us.
By the people for the people.
Well stated point @calaber24p
It's a dynamic innovative information age...Constantly reviewing businesses is the way to stay strong
Great update!!!
Thank you very much a lot of posts, I do not understand the words, I do not understand how I can work with your words.
nyc post
follow and upvoted mine posts work as a friendz and team . i will do the same
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No way my adblock, adguard, and avira blocker are going anywhere ^^ Target advertising hasn't been as big before as it is now, "saying it's dying" is for that matter kind of exaggerated. Only for content creators its bad cause the platforms they use like youtube/google adsense take a huge cut of their profits.