Somehow jeff bezos took the oldest retail system in the united states dusted it off and made himself the richest man in the world without ever making anything, Amazon is nothing more than the old SEARS catalog that has been digitized and put on the internet, you know back in the day when you could order just about anything made(including a wife) from a sears catalog and they would mail it to you, pretty simple idea that was reworked and shined up and viola you have a trillionaire, and sears is about to close its doors, a cautionary tale about being inflexible and not recognizing market trends .