Meta je odlucila da kreira online prodavnicu gdje ce korisnici Facebooka, Messangera i Instagrama moci kupiti digitalnu odjecu za svoj avatar.
Prvi brendovi koji ce biti dostupni u ovoj prodavnici su Balenciaga i Prada a odjeca koja ce se prodavati ukljucuje majice, odijela i dukserice.
Mark Zuckerberg je vec najavio dolazak i mnogih drugih brendova.
"Digitalna roba će biti važan način da se izrazite u metaverzumu, ali i veliki pokretač kreativne ekonomije", rekao je Zuckerberg u svom postu na Facebooku.
Luksuzni brendovi se sve cesce odlucuju da rade zajedno sa tehnoloskim kompanijama kako bi kreirali digitalne proizvode. Tako je prosle godine Fortnite omogucio Balenciaga skinove za svoje igrace.
Takodjer, u igri Roblox igrači mogu posjetiti Gucci Town koji posjeduje vrt i virtuelnu prodavnicu s logom brenda.
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