The internet as we know of today is built majorly to exchange information. It is commonly being dubbed as the internet of information. However, there is no way to exchange value or money directly over the internet. The Internet has to change from being the internet of information to the internet of value for everyone to benefit from it. The team behind the Merculet project has come up with an ingenious idea to solve this problem.

Enterprises these days are finding it very hard to find new customers. It has become even harder to keep the existing customers happy. While this won’t affect the giants like Google, Facebook, etc, the smaller enterprises and in particular, the entrepreneurs have taken a big hit because of this. Enter Merculet. Merculet’s main goal is to help the entrepreneurs sustain themselves and grow in the market filled with sharks. Intrigued already? Read on to see how Merculet plan to accomplish this.

Time to get technical!

For an enterprise to grow, the basic requirement is to get more customers onboard and at the same time, keep the existing customers happy. This is quite a hard thing to accomplish. What Merculet plans to do is, reward the users for their attention towards your service. Attention might be them liking a post, commenting on it or even sharing it with their friends and family. By doing this, the users are even incentivized to help grow the enterprise.
The basic idea is to tokenize the attention users give to a particular service. This whole system of tokenization works at three levels.

1. User Attention Value (UAV): In the first level, the users are given UAV points for each activity (attention) they do on the service provided by the company. Users can even earn UAV points reading a post, liking, sharing and commenting.
2. User Attention Token (UAT): Based on the UAV points, the users are given a certain amount of UAT tokens. These tokens will be anchoring the MVP token (Merculet project is based upon a 2 token system. UAT and MVP are the two tokens). Entrepreneurs reward the users for the attention they gave to their service (DApp).
3. To solve the user attention issue, Merculet will use the open source blockchain technology to provide Merculet open content platform. Based on consensus and driven by token, this will provide a decentralized platform for circulating content globally based on cultural differences.

MVP Token
This is the main token of the platform that users will be able to trade for other crypto assets on an exchange. Here are the uses of the MVP token.

1. The MVP token can be used by entrepreneurs to reward its customers/users for the attention provided by them in the form of UAT.
2. The customers/users can exchange the UAT token for MVP token which can later be exchanged for other assets on an exchange.
3. The content contributors such as people with writing skills, video making, and editing skills can use the MVP token to reward the viewers of their content.
4. Advertisers can use MVP’s to promote their brand in using certain high-quality resources.

Architecture of Content Module

But how does it help in real life?

With the ideas proposed in their white paper, the use-cases of their platform are virtually limitless. The project connects both supply and demand side by using tokens and is beneficial for both customers and enterprises.

• Entrepreneurs can now promote their Dapps, content, and enterprise to a wide audience with the possibility of converting them into customers at a very low cost. This lets new Entrepreneurs rise in a Monopoly-like world filled with giant companies.
• With the high-quality resources available for advertising, reaching out to the right customers is seamlessly easy.
• More users would like to use the platform as they are rewarded due to the activities they perform. This motivates them to do more of such activities which further increases the exposure given to the project developed by an entrepreneur.
• The whole cost of marketing any product is reduced drastically and hence, saves a lot of funds.
• Due to the two token system, the price a user pays for any service isn’t increased as only the MVP token is tradable and the value of the UAT token (used to pay for services) remains stable. Therefore, not causing any issues to the end user.
• The team plans to implement cross chain transactions so that congestion does not happen on a single chain and the load is spread across.

Conclusion

Merculet project plans to nurture the entrepreneurs into making a world a better place. However, it is competing in the same field as the Basic Attention Token or BAT. This will definitely be a make it or break it moment for one of these projects. The whole idea of providing for the supply and demand side of attention is new and could do wonders for the marketing industry.

For a new start-up, this might be a boon to acquire new customers without having to spend a fortune on marketing. Additionally, the integration of cross chain transactions might just be a step needed to provide the next level of service and propagate the project further.

Other Details

Website
https://merculet.io/

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Whitepaper
https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf

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