You do have a point, getting to the normie crowds would require some high caliber orgs like major sports leagues to get involved, this being said, getting in before the normies start piling in is always a good idea
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You can’t just rely on “high caliber orgs”, fashion TV has had their ICO going on for some time now, but no one even talks about it, something in the mix is missing
Well, it does help if the coin has some use case or business model, no use just having a big name sponsoring coin. Doesn’t mean anything if one giant’s coin offering doesn’t work
Actual usecases… big names… this is not the crypto I know and love..