Mstick distinctive stick some magic may find it has some other smart finds , this stick is not from the land of fairies or Wonderland , it is coming from South Korea , but we know more the Gateway Technical News communicate with Tae- Hyung Kim Tae-Hyoung Kim Founder MOLT to tell us about Mstick and his company , and his journey in entrepreneurship.
Mstick is stick LED lights are controlled by the application of its benefits Negotiable extras, Vtaml features different lighting, and the user can use ready-made settings or classification assigns lighting based on the situation. Each classification has a function in the lighting system, The functions of daily work will become simpler existence of multiple tasks is to help you to accomplish so much a tool, they are closer to the PDA fantastic visual effects and lighting.
Campaign was launched on Kestartr platform, to try to raise $ 50 thousand dollars, but so far managed to collect about 75 thousand dollars of about 900 supportive, and through this campaign MOLT company aims to improve the lives of all respects, whether practical or entertainment.
MOLT team consists of specialists in different fields, and have a deep experience in product design, they love what they do and take pride in it.
Tae-Hyoung Kim , Kim , founder productive MOLT company stick Mstick
MOLT company has three founding partners, Kim believes that the presence of the founding partners was necessary and vital to the company , each partner role and competence and expertise that add a lot to the company and its product .
Company does not have at the moment a source of income , the fact that their product is the first Mstick , the five members do not receive any salary , but had financed the company and prototype manufacturing of their savings , but resorted to the Kickstarter platform to cover the cost of commercial production .
Team MOLT product stick Mstick
Uses : Mstick
-Rear bike light.
-Interactive text viewer Text visualiser.
-Sound data Sound visualiser viewer.
-Temporarily for use when you exercise .
-Flash Photo Alselva light ( various colors ) .
-The weather forecast appears.
-It can be used in festivals and celebrations and concerts.
-It can be used Kdu when camping .
-Temporarily for cooking.
-Light to give a special atmosphere to the room.
Flash alarm .
-It can be used Kdu safety while jogging.
Specifications : Mstick
Measurement : 160x26x16mm.
Lighting : RGB LED x 16 ea: 120 Lumen.
Brightness: Red 420mcd, green 720mcd, blue 200mcd.
Contact : Bluetooth 4.1 2.4Ghz.
Sensors : sensor, G-Sensor, Sensor Gyro Accelerometer sensor .
Battery : Lithium Polymer Battery for seven hours lighting with high brightness and seven days lit with a low brightness.
Shipping port : Micro 5pin USB.
Application : Mstick
Competition and market
Mstick is easy to use product , works to improve the user experience for everyday tasks , and there are the designers possess team winning a number of times in a row , as well as the developers , they have many years of experience in application development , software and electronics , as well as the experience of Kim in marketing in the markets foreign , which are expected to play an important role when the product is launched to retail markets .
Kim believes that the points of superiority lies in the unique and ease of use , innovation and fun in using this product design.
The main market for Kim is North America, and then the rest of the world, and finds the Middle East and North Africa an attractive business for him, especially Saudi Arabia , it is believed that the region users Saaajabun product and find him multiple uses , and adds that he is still considering what is the best way to market the product In the area.
Kim puts current target that the world recognize MOLT to his company and his product Mstick, and know what are their strengths, what goal is to sell , not how much selling .
Challenges and concerns and motivators
Most of the challenges faced by the development team was technique, where they found it difficult to convert all the features and functions that they wish their existence into reality , in addition Integrating the functions the application of smart phones was another challenge for them , was the research and development stage to take more time than expected , and was followed by problem-solving software and simplify the user experience to be ready for the supporters .
What worries Kim is continuity and constant change in consumer needs , and Mttabath and taste , as well as knowledge and awareness of the public business Baalamthm .
The utility and customer satisfaction is more something stimulates Kim , and the other thing , which is stimulated by the team , he wants to work with them for decades to come .
Definition of Success
Kim believes he has succeeded when the trade mark and producer become known among people worldwide , as well as when he finds that his product offers a benefit to the people and give them support and encouragement .
Explanatory video about Mstick and their uses
Different colors of Mstick
Accessories of Mstick
