Its a great idea, however the only true ownership of something is to TradeMark it. Someone saying they own something and being able to prove it is another case. Anyone can say they own what is going viral, but what would the process be to prove they are the real owner. I see a possibility of many class action suites in the courts. If you can find a way or even if there was a Digital signature on the product in question, then there might be more Validity. For now you have an excellent idea and I hope you work out the kinks and are able to get it going.