“ Catch them young “ is the new moto used by clever advertisers (including those from the
film industries), who understand very well, vulnerability of young adults looking for approval
from their peers and the rest of society. The minds of young adults today have the ability to
develop faster with the increase in access to different media of information.
Media allows us to improve our lifestyle and know what is socially acceptable. However, it
does lay a very great emphasis on the physical appearance of literally everything; from phone
covers to the look of a house, not to mention the various celebrities, everything is designed to
be appealing to the eye, even if other qualities are compromised.
Growing up with the influence of media all around, it has instilled in the minds of the present
generation the idea of “ what looks beautiful is beautiful” which is a huge deception. Most
models weigh an average of 23% less than a typical woman. Twenty years ago this difference
was a mere 8%. Owing to that perception of beauty, most youngsters, adults, and to the
astonishment of many, sometimes even children have a low self-esteem, since they believe
that their bodies do not meet the so-happens- to-be standard of the celebrities they know.
Thus, any neglection or rejection, whatsoever, leads them to the conclusion that they were
rejected for the flaws in their appearance, and ultimately that they are not desirable.
Led by such thoughts, people try to become what they see without embracing their own
appearance by going to the gym or severe diets rituals, which contributes to a lot of people
experiencing eating disorders like anorexia and bulimia. Shockingly, problems with eating
disorders have increased over 400% since the year 1970. The diet business is much more
profitable today than t was 20 years ago, this being the result of media advertising today this
industry consists of over $33 billion each year. As a result a lot of young adults, either grow
weak in most aspects of life, go into depression or consider suicide.
In my opinion, the media does affect the way we look at ourselves and others. However, we
know that the media is not going anywhere and that we will continue to be exposed to all
sorts of advertisements. We need to put efforts in changing our way of thinking, both adults
and children. “You are imperfect, permanently and inevitably flawed. And you are beautiful”
says Amy Bloom, an American writer which gives us a lot to think about.
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