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RE: Steemit Needs a New Slogan

in #marketing8 years ago

I'm glad to see this discussion is happening. Upvoted.

I'd throw my vote to something like "Reward Everything" or "Create, Curate, Reward".

For a slogan, I'm trying to call out to potential users as quickly as possible by sharing the underlying function of the tool, as in what you'll be doing.

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Thanks for chiming in.

Create, Curate, Reward is nice and simple. I like that. Though it sounds a little one-sided, like you, the user, would be doing all the work-creating, curating, and rewarding others.

I think "Creation, Curation, Rewards" might be more apt. I could see that being a catchphrase that went alongside or beneath the Steem logo.

I can also imagine that pairing well with some of the slogans mentioned in this post. For example,

It pays to be you.

Steemit: creation, curation, rewards

Or, I can picture an ad campaign that used those words separately. Pairing images with the word Creation and the Steemit logo, other images with Curation and the Steemit logo, and yet other images with Rewards and, of course, the logo.

There are a lot of possibilities. Do you have any suggestions about where to go from here?

I'll try to think of some other catchphrases that might work to highlight the tools of the platform.

I'd say take it to a community poll. Quantify what people think.

It's also worth noting that a slogan for Steem doesn't have to be one for Steemit, and vice versa. They are different from each other, so there are options.

Also, I'm not personally a big fan of the 'it pays to be you' perspective, because that's not what Steem or Steemit is really about. It's about distributing the rewards of the attention economy, and I think that too strong a focus on 'you' could backfire. This coming from a former copywriter, so that's saying something.

I can see the problems that this slogan brings with it, especially by using the word pay, but in my mind it doesn't explicitly say you will be paid, it sounds more motivational to me. You can be who you are and contribute. You can work with the things that are already around you and create, etc.

When I wrote this, I was thinking about Steemit, not Steem, but they could both use good slogans and catch phrases. You're absolutely right. I'll look into creating a poll.

For now, though, what are your thoughts on users creating their own slogans like this and using them to promote Steemit and the other Steem platforms? Will that potentially cause more harm than good? Is it better to wait for a few community backed slogans to be agreed upon?

I'm fine with people doing what they want. Some awareness is better than no awareness.