Brilliant and emotional Gillette ad - "Handle with Care"

in #marketing7 years ago

What a brilliant and emotional ad Gillette has come up with.. It tells us the story of a son that takes care of his old dad after his stroke.
"Handle with Care" is the name of the 3 minute movie created by Grey New York, that won 6 Lions (3 Gold, 2 bronze and 1 silver) in this year's Cannes festival.