Great point! Don't worry, I also have plans to write a kick-ass landing page.
"phase 1" can be seen here:
https://steemit.com/recruitment/@timcliff/help-me-collect-a-list-of-join-steemit-recruitment-posts-information-bounty-paying-1-steem-per-qualified-response
Awesome. In my humble opinion, communities will be the perfect landing pages since the audience, the ad and the landing page can be in sync. (With all the $$$ on it too)