Your website is hard work!

Your website is hard work! It should attract visitors to your site in a way that encourages the participation and movements of visitors towards the action and should do this without knowing anything about their visitors when they first arrive. Once a visitor has been on your content site or connected to you through media or email, you have a lot more information to work with, this assuming you have good CRM, marketing and automation tools on your page Web. But even without that information, your site should do the following: Address the problems of the prospects Educate Demonstrate your experience and knowledge Test the effectiveness of your solutions Build trust Provide a way to reach With all that is required of an effective marketing website . planning and strategy upon entering the site before the first line of written code will have a huge impact on how your site captures the visitor to turn it into a client. The tips below will make the process more productive. Defining success often helps start at the end: Define what constitutes success. Is success adding a new subscriber to your email list? Get a prospect to call or request contact with a sales person? Or is it ending the sale on the site? If you know what you are hoping to achieve, you can design the site with that goal in mind. Or, we must say, with those goals in mind, because it is likely to have multiple success points. Adopting the proper perspective of your site should be well organized, written and be the center of the world from the perspective of your client. Your chart does not matter. Neither is its mission, vision, values ​​or the inspiration of its founder. At least not at first. All these things will help bring your product once prospects have been convinced that their solutions can help solve their problems. Until then, however, nothing of you matters. So, make sure that your pages dedicated to starting prospects are all about them, your customer. Answer the right questions, Do you know what your customers' questions and prospects ask? If you do not know, stop reading and sit down with your sales staff and customer service representatives. Your knowledge will help your marketing more than you could possibly know yourself. Make sure your website answers those questions and, whenever possible, drills down to answer the questions your prospects still do not know how to do. This is a critical link in the chain of occasional visitors to a potential customer who is comfortable enough to engage with you more deeply. Ask for action on every page of your website, it should naturally lead to one thing, the next step in the journey to make it a buyer and it could simply be the next page on the site, subscribe to an email, download of a technical document or, eventually, get in touch with your sales team. The difficult task here is to balance the need to keep this approach present, while also presenting the visitor with reasonable options for their next steps. Once again, planning and strategy will determine what those options should be and how they should be presented. If you succeed in defining success, the prospects of moving towards that ultimate goal and giving them opportunities to participate and engage, will have created all the elements for success. You will have a content marketing site that turns visitors into subscribers, subscribers to potential customers and leads.