I completely agree. One of the reasons people write it off is most likely due to the fact that they don't want to take the time to set it all up. It can be a hassle with the autoresponders, opt-ins, website integration, et cetera. Fortunately, there are many website plugins and software programs that can be used to manage email on your own. I've reviewed a some of them here.
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Oh cool! Yeah, I've tried Rapid Mailer before. Easy to integrate into any WP sites.
Yes, Rapidmailer is a pretty good plugin. I've tried all kinds of mailing options. Arp Reach, MailZingo, MailWhiz, MailJeet, so far the best one is Arp Reach.
Arp Reach, yeh! I'm using Mailwizz too. Pretty dynamic and robust.
Yes, they are.