Attracting affiliates to your brand can be tough. However, there are five main things that you can do to encourage affiliates to promote your products. Each of these five things can be done with a little bit of time and effort. In addition, they are very low cost so it will be highly worth it for you considering the only way for your product to go viral is to have lots of affiliates promoting it for you.
1 - Have A Great Product
The number one factor is that you need to have a great product. Your product needs to have value and be worth something other than money. It needs to meet a need and solve a problem for your customers. It needs to take away pain and provide relief. In addition, it needs to be straightforward and easy to use. If it is difficult, then you need to have excellent training videos. People need to want your product when they see it. It needs to be something they believe they can’t live without. If you can do that, then finding affiliates and buyers will be no problem at all.
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2 - Give Review Copies
The second factor that is very important when it comes to affiliate marketing is to make sure you give out some review copies. Yes, this will cost you a sale, however, it will be worth it. If you can find some YouTube reviewers who have a lot of subscribers, a good following, and create some nice reviews then you should consider contacting them and seeing if they would do a review for you. This can be very valuable for your marketing because now you have an automatic affiliate promoting your product and you have a good video of the functionality. If you would like to find a reviewer feel free to contact me. You can take a look at my YouTube channel to get an idea of my work.
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3 - Provide Good Images
The third factor is the importance of providing high-quality images to your affiliates. If you can give them some great images, then they will be more apt to use those images when promoting your product. They may add them to their website and create an affiliate page or use them in their marketing strategies. Either way, it costs you nothing and it really helps raise awareness for your brand. I provide a number of images with my products click here to see them.
4 - Provide Email Swipes
The fourth factor is giving your affiliates an email to use to promote your products. Providing email swipes to your affiliates will take a little bit of work but it will go a long way in ensuring that they promote your product. Many affiliates are looking for fast income. Therefore, they don’t want to take the time to write out emails for every product they wish to promote. Thus, if you provide them with an email that they can copy and paste then they will be much more likely to promote your product to their mailing list. I provide email swipes with my products and you can see them here.
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5 - Have A Contest
The fifth factor is having an affiliate contest. This is very easy to do but it will take a little bit of money. The reason is that you need to cough up a reward for your top affiliates. This is usually not a problem because, in theory, you will make enough in product sales that the reward will be no trouble. However, if your sales are not high enough then it could pose a problem. Therefore, when holding a contest you must specify some minimum requirements. If you stipulate that in order to be eligible for the contest they must sell x number of products then you can be certain you have made enough revenue to cover the award.
Wrapping Up
Of course, there are a number of other things you can do to encourage affiliate marketing within your brand. However, these five will give you a good start and will help your brand more than you realize. You may wish to take a look at my book Affiliate Marketing Expert. It is geared toward affiliate marketers but it may help you with ideas on how to reach them as well.
For more great information take a look at the supplemental content on this website. and check out these great blog posts. In addition, feel free to connect with me on social media.
Thank you,
Spencer Coffman
SpencerCoffman.com
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