New Year

in #marketing7 years ago

Every new year, people make resolutions. Some of these resolutions will fade as spontaneously as they were made, while some will hold strong enough to see through the year, and rarely even longer.

But what makes those few resolutions last? Resolve.
That was easy. So easy that there's a popular phrase "easier said than done".
The trick to this is the root of the resolution. Even more so the root of the people themselves.

My New Year Resolutions for this year is about resolve. All the things that I've been implementing throughout my life, such as diet, exercise, things of that nature that I do routinely to qualify as good living, aren't always executed as intended. What I mean by that is sometimes I take extra days off on my work out routine, or I don't go quite as hard. Having a vegetarian/vegan diet is good and healthy, but I'll eat fast food because it's easy. Little things like that really aren't the end of the world, but they conflict with my resolve.

My new company, Lexico Marketing, is a grassroots Canadian, direct marketing service that allows companies to connect directly with qualified clients, to help enrich sales and customer satisfaction.

Solar Brokers Canada, a solar energy firm based in Toronto, is the largest company I am partnered with. Their focus is reliability, ease for the customer, and quality assurance. So much so that they can be found in Lowe's in Ontario, and will be expanding across the country.

With the new year, my resolve is to get as many solar panels installed, help people save money, and the environment simultaneously.