As a new user, I disagree that we need a new slogan. I think we need a new description. Ironically, I think marketing value will be derived from downplaying the rewards and block-chain element and focusing on the many potential outcomes and how people interact with it - namely the value of being able to promote your own content globally and the value of finding high quality content. Like facebook but not boring. Like facebook but meaningful. Like facebook but instead of collapsing your social circle to people you know, connecting with people who have similar interests that you don't know.
I disagree with using a slogan. It is non-inclusive and turns people off. Its hard to imagine all the value of steem in one slogan that has any real meaning.
My question to all users would be..
Solely apart from rewards - What do you like about Steem?
My answer is the quirky unusual posts people make and the unusual connections people are making.
A question I pose here: https://steemit.com/steemit/@onecircular/why-do-you-like-steemit
You're the second person to voice the opinion that a slogan isn't necessary. I'm really curious about the thinking behind this opinion.
You listed some reasons in your comment, but one of them was that Steemit needs a new description, which, to me, is essentially a slogan.
Apple has a slogan. Facebook has a slogan. Twitter has a slogan. Uber has, or had, a slogan. Without slogans, how do you promote a product?
It may be challenging to think of the right slogan/description for Steemit and the other Steem platforms, but I still think it's important.
Sorry. I didn't answer your question. I'll try to later.
Well, it's a gut reaction.
I'm not a marketing expert - I googled if Facebook had a slogan and I find support that it has more of a catchphrase. I'm not sure I could tell the difference.
Rather than get into a marketing debate (which for products with a centralised element could be interesting) - I'm actually saying more like: do you know what the product is? do users know what the product is? do you know what ethos users ascribe to the product?
Linking rewards to the slogan, doesn't seem to tap into what could be a massive user market. In the question I link, the real value of steemit appears to be a new way of organising personalised content and connecting with people and being creative - talk about a valueable product.
I feel like Steemit isn't evolved enough to get that much mileage out of a slogan yet - or perhaps a interim slogan for investors is just what it needs to get kick started.
I'm not a marketing expert either, and I have no idea what the real difference between a catchphrase and a slogan are. Maybe it's worth researching before I do a follow up post.
You make some great points about what the product is or may be, and you're absolutely right that it will change and develop over time.
Different users will have different perspectives.
I think you should try to write some slogans/descriptions that encapsulate what Steemit is for you. For me, I see it as a platform that can empower individuals by connecting them to an audience and rewarding them for doing what they are interested in. Of course there are other applications and way Steem can be used, but I am beginning to feel that Steemit is a platform like I just described.
If you come up with some slogan/description ideas, share them here. (I know you said you don't think they are necessary, but in case you change your mind.)