Best Practices of Email Marketing

Effective Email marketing employs practices which are simple and over time have shown positive results. Each business has its own set of practices which works for them. Here are some of the prevalent best practices in email marketing which will help you increase your revenue, gain larger market share, and strengthen your brand positioning among consumers. These will aid you in achieving your email marketing goals.

1- Email content and design:

• Your email’s content should be personalized, crisp and precise.
• It should convey exactly what you want to say and tailor it to each of your customers. It can be about a specific range of product, services provided or about Deals and Discounts.
• It should never be in the form of a single image. Using multiple small images will reduce the size of the email. These images load only when customers open the email. It will ensure a better inbox delivery.
• The width of your email should be between 480 - 600 pixels.
• Use Email designs and formatswhich have a customized theme that reflects your brand/company/business
• Do not overdo Hyperlinking, internal linking and back linking. It implies we are hard selling our products and services. - - We do not want to do that.

2- Text and HTML format:
Your email should be in both text and HTML format. Some of the customers have email accounts that are not compatible with HTML formats. Keep the text format handy to send to these customers.

3- Scheduling emails:
You would be surprised with the results you get when you scheduled your emails to your target customers. Research by Mail chimp has shown that the ideal time to send your Email’s is 2 PM. Using Omevo’s email marketing software you can find out the time for the highest Email Open rate and can schedule Email’s to the customers at those particular times.

4- Number of emails:
Flooding your customers inbox with emails may lead to your Email’s to be categorized as Spam. Ideally any customer would not prefer to get more than 2-3 email from you, per week. Design your strategy in such a way that a limited number of emails are delivered to your customer. This increases the probability of the customer visiting your website.

5- Personalized subject line:
Customers usually use their personal email IDs for shopping. They probably use the same email ID for communicating with family and friends. When a customer gives you their personal email ID, they are giving your privileged information. It is hence important for you to respect that andaddress your customers personally in Email’s.

6- Target audience:
Email’s which you send may not be relevant to needs of all your customers. Tailor the Email content based on the products and services which the customershave bought on your website. This will make your Emailspecific for your target customers.

7- Social networking sites call buttons:
Social Networking Sites play a major role in building your brand and increase your sales. Many customers today, tend to use social networking sites to share and find interesting products, having a Like or Followcall button will increase the likes, shares and visits to your website.

8- Permissions:
It is important to ask your customers permission to send Email’s. It is a good practice to follow as it will protect your brand emails from being categorized as Spam. Many countries have non-stringent laws when it comes to opt-inpermissions foremails.

9- Unsubscribe option:
This is another very important aspect of emailing practices. When you have this option in your email, you are communicating to the customer that the power of receiving emails or not is in their hands. It also prevents your emails from being sent to Spam.

10- Follow-Up emails:
Finally, the Follow-Up Email’s. These are the key to retaining your old customers as you let them know that they are an important part of your business.

Effective Email Marketing requires emails to be sent which can reach a maximum number of customers. Sending bulk emails requires specific cloud bases software, such as Omevo, which are available online. They help you measure your email marketing metrics like Inbox delivery rates, open, click and bounce rates. These metrics will help you with your Email Marketing strategies in the future.

Omevo provides you with one of the best email marketing software and Technical Support available. Our tools will help you set up your Email, Event, SMS, SME and Social marketing campaigns. We will help you package your content, design your HTML emails and put into action your email marketing strategy. Your businesses will get added value with Omevo as your Email Marketing partner.

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