Well I don't know what Steem Inc is doing as well and just to tell an anecdote that Steem official Twitter account was not active and so was the other social media apps. It was of not getting the word out except through the word of mouth of its active users and some of the videos of Jerry Banfield.
Now some of the users banded together and thus the Promo-Steem movement was created.
Like techslut said here it is as if Steem inc just created it's tech and just expect people to jump on it because they were giving free money.
So that is why we have so many misinformation like Steemit is a ponzi or that it is easy to make money here.
steem could do better in marketing themselves or lose its first innovator advantage to new tech emerging.
I don't like to name names, but some of the people "promoting" Steem, in my view, are actually hurting its reputation. The "this is great, come earn lots of money" and "get rich quick" messages create an image problem.
I actually first found out about Steem through one of these "promotional" YouTube videos, and was initially put off the platform because of the hyper-snakeoil-salesman delivery.
That's the problem you have when the community is tasked with spreading the word - the word they spread might not be one you want spreading.
You had me rolling on the floor on this one. I agree it needs to be cohesive with the aims and philosophy of the company.
I work in company branding and the way Steem Inc is doing things honestly makes me scratch my head.