MARKETING: S.W.O.T Analysis A Must Know For You| Boost Your Business

in #marketing7 years ago (edited)

Swot analysis.jpg

Hello guys, I greet you all specially, let’s talk about the SWOT analysis today and how it is important to your business, weather blogging, content publishing, or anything your business sells, it doesn’t matter. To you are going to learn about this effective business planning analysis that is going to help you position your business for a real boost.

SWOT is a very popular business analysis tool though for new entrepreneurs it might not be that popular, especially the once who did not seek professional business startup consulting but it’s ok I’m here to share with you guys what this is all about.

So, what is SWOT? Basically SWOT is an acronym that represents STRENGHT WEAKNESS OPPORTUNITIES and THREATS. The SWOT analysis is an analysis on the strength, weakness, opportunities and threats surrounding a business or a brand to make informed and good and quality proactive decisions.

Below I am going to explain the various SWOT acronyms, so seat back read and grab understanding: I am going to place them into two categories, which are Internal and External:

  1. Internal: These are the strength and weakness of the brand they are internal to the business because you can control the elements in this category to influence out comes. strenght.jpg
    STRENGHT: In this part of the SWOT analysis you take a look at the strength of your brand, here stuffs like your competitive advantage and other areas of visible strength of your brands are taken into consideration. weakness swot.jpg
    Weakness: This is the area of your business were you are not really on the strong side, it is advice able you do the best you can do on this side but not to focus too much on your weakness but rather portray your strengths to boost your business positioning and brand promise.

  2. External: These are the opportunities and threats; they are categorized as external because they are beyond the control of the business entity. opportunity swot.jpg
    Opportunities: These are the opportunities that are available in the market based on your strength you can capitalize on, but with market forces at play you have no control you can only buy watch and capitalize, it is what it is. threats.jpg
    Threats: These are aspects of the external landscape that could but your business or brand at risk, they could come from Government, crisis, bad macro economics, e.t.c. So here you need to try to see how you can manage you risk, are you going to take insurance? Or are you afraid of currency devaluation you may want to hedge with found managers, it just depends? Knowing your risk and threats clearly would help you manage them effectively.

Thank you for reading; I hope you have been able to gain good and quality understanding from this. Keep in touch because I’ll be posting a more detailed post on this soon.

Thank you for reading this post once again. Upvote, comment and resteem this content if you find it useful.

I am Ofomaja E. Joshua and I do MARKETING & ENTREPERENURERSHIP

Follow me @jofomaja for more contents I promise I won’t waste your time. Remain blessed.

Sort:  

@jofomaja i will have love it more, if you can express yourself more by explaining the SWOT analysis in an expanded form. To be honest am happy you are writing more in marketing, bcs it z part of ma field of study at the university back then. The sky is your limit, bring out the best in you, am very sure this just the lease there are more to be done.

yes sure sir @mayowadavid I plan on doing so on a later time

I will be very glad if you do so.

Congratulations! This post has been upvoted from the communal account, @minnowsupport, by jofomaja from the Minnow Support Project. It's a witness project run by aggroed, ausbitbank, teamsteem, theprophet0, someguy123, neoxian, followbtcnews/crimsonclad, and netuoso. The goal is to help Steemit grow by supporting Minnows and creating a social network. Please find us in the Peace, Abundance, and Liberty Network (PALnet) Discord Channel. It's a completely public and open space to all members of the Steemit community who voluntarily choose to be there.

If you would like to delegate to the Minnow Support Project you can do so by clicking on the following links: 50SP, 100SP, 250SP, 500SP, 1000SP, 5000SP. Be sure to leave at least 50SP undelegated on your account.

The @OriginalWorks bot has determined this post by @jofomaja to be original material and upvoted it!

ezgif.com-resize.gif

To call @OriginalWorks, simply reply to any post with @originalworks or !originalworks in your message!