I'll start the post with a phrase from seth godin:
Turn strangers into your friends. Turn friends into customers. It converts customers into sellers.
- Think differently, it was the slogan of Steve Jobs, that is, you should look for something that is not done in your industry. Innovation is the key element that will move your brand to the right place.
- First the client lather the product, the product must be adapted to the needs of the buyer and not the other way around, well the old slogan of Samsung "Designed for humans".
- Find an unused niche and get hold of it, which I mean basically should identify your brand with 2 or 3 words, for example that comes to mind when I say "Pop-King" or when I say "Rock-Language" Can you think of another association? (Reply in the comments)
- Your brand must mean more than a name must evoke at least one emotion, and solve one or several needs. For example, what does Coca-Cola reflect? I'm sure more than one of you noticed it open. Their commercials are mainly Happiness and Sharing.
- Be original and surprise your consumers, I promise you will not forget it easy.
- Create brand ambassadors, say that the best marketing is word of mouth and with all the reason in the world is not invasive, customers usually follow the recommendations of their acquaintances, it has a very high uptake, is highly replicable and they do it best for free. Of course, to achieve that you need to create an entire brand experience.
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