Ok I think a lightbulb just went off for me but I want to check to see if I am way off. I have been thinking of marketing as only related to steemit (the blogging site) but your team is thinking bigger than that. Your team is anticipating that many companies and developers will want to use the steem blockchain. You are trying to build a strategy that can apply to any new project using steem. Although it is true that steemit (the blogging site) could just throw up some billboards and create some internet banners and ads, those methods might not be very useful for a startup who creates an app that uses the steem blockchain (because they wouldn't have the money). If we figure out a way to effectively market the steem blockchain using steemit (the blogging site) as our guniea pig… then we will be able to transfer this strategy to anyone who wants to start a business or develop an app using the steem blockchain. That way, when we are targeting companies and developers we can say “Oh by the way, our community will market the hell out of your business/app. You should really use the steem blockchain”. Am I close or am I missing the point?