My thoughts on advertising discussion. IMHO, I think that initial ad placement should begin on Youtube instead of Facebook. Why? Vloggers. That's an enormous community of CONTENT CREATORS who have already been hit hard by censorship, have been demonetized in the process, and whose placement algorithms are being manipulated to much lower visibility than ever. These are the users that are already desktop publishers. I don't see the same value, for now, in attracting a user baser from the likes of FB. These users, primarily on mobile devices, like everything spoon-fed to them, and they just regurgitate what they see with little effort. Wash. Rinse. Repeat. There needs to be an attempt to get a few of the big players from Youtube here to generate a broader scale of interest from users elsewhere down the road. These Youtube content creator/stars have their own turn-key audiences. Start at the top and work your way down, and let these creators help bring more users along with them. Carry on.