Argyranthemum frutescens can be normally found during the summer, since they grow best with full sunlight, although they are at their showiest during the spring. These flowers grow in many different types of habitats.
They are also most frequently used for borders of houses since they grow continuously. They can only survive under summer conditions with plenty of sun and cannot survive in areas that are cold and have no sunlight. They are also known for long period of growth ranging from May to November.
Along with full sunlight, this plant needs organic matter in high quantities in order to grow, while it also requires very well drained soil. The plant can die if overwhelmed with water. It is tolerant of low temperatures, although it cannot survive freezing. It requires a lot of sunlight and must be protected from the wind.
Like the other Argyranthemum species, the shrub marguerite originates from the Canary Islands. On El Hierro, La Gomera, Tenerife and Gran Canaria it is common in the coastal regions, on La Palma very rare. Overall, it is the most common species of the genus in the Canary Islands.
The plant often grows in succulent shrubbery on well-drained, poor soils in full sun, preferably also near the coast at altitudes up to 700 meters. For this reason, it easily fades in warmer areas of the world.