Making a post on steemit and not promoting it in any way is like throwing a stone in the ocean and hoping someone somewhere sometime will find it :D I take promoting very seriously and I mostly use discord servers for it. There are many people who do not visit steemit feed at all, let alone the trending page, they find posts on discord exclusively. This is why I am a supporter of active engagement on discord whether it is in writing or talking form.
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I must admit I am one of those people who pick up most posts from Discord channels. Promotion of my own pots in Discord channels would have a better effect if I would have the time to be an active participant in the different channels, but unfortunately I simply don't.